How Outlast Records is changing the game for unsigned artists


Generation AP is a weekly display of aspiring authors, performers and creatives with the potential to be the leaders of the future. In the past few decades, the industry of record has seen a number of drastic changes because of the advent of an increasingly digitalized society. One of the only records labels that are in the game, they have come down to innovation, adaptability and nurturing emerging talent from the bottom. Outlast Records is one of the most exciting new labels that is shaking the world in new and exciting ways.

Outlast Records, founded by Daniel McCartney and featuring an variety of talents has been working to bring new talent to hip-hop, alternative, and rock music communities. That include GARZI, JordyPurp, Magic Whatever and Chez which are distinct in their genres yet still maintain a sense of rock ‘n’ roll. The label continues to develop its identity, Outlast Records is forging distinctive sound of the label similar ways to the way Sub Pop accomplished in the 1970s and Rise Records did in the late ’70s.

At the beginning of his career, touring across the globe as the guitarist from the metalcore group Gideon The label’s manager knows everything about the hectic travel that artists go through while they pursue their dream. As a mentorand the label’s boss and as a the sounding board for his brand new roster of musicians, he is the perfect fit. Outlast Records is a family company. It’s the product of hard work and mentorship along with providing the opportunity to create for those who need them the most. It includes having a place on streaming playlists from every DSPs and tour dates with the most prominent performers in the field of alternative music. Furthermore, Outlast Records is an brand of the parent company.

We are proud to introduce Outlast Records as part of Sumerian Records. The label is at the forefront of the careers that include Asking Alexandria, Palaye Royale and Bad Omens, among others. Ash Avildsen, founder and director of Sumerian Records shares that he was a youthful booking agent that represented groups in the new style. The popularity of Sumerian Records is largely due Ash Avildsen’s capability to bring my artists traveling and keeping track with what was happening in the various shows around the country. I can see similar visionary quality in Daniel McCartney, and that’s why I am proud to work with him.

Outlast Records, as an industry veteran is the ideal label for you if your desire is to become a great success. Outlast’s founder, McCartney, is committed to providing new talent with an opportunity to achieve their full potential. Based on my previous experience booking tours, I’m in an ideal position to assist the artists on Outlast’s roster get the attention they need. It’s an honor in a position to represent some of the top emerging performers, like Palaye Royale MOD Sun, Mothica and Mothica. If you’re looking for an artist-focused label that can invest in your career and assist you in taking your musical career to the next level, Outlast is the perfect option.

Agent, I’ve had the opportunity to discover excellent talent in the right spots. Artists like these have been my clients from the very beginning. I’ve been able to be involved in their ideas before. Being a rep for the label, I can identify artists I would like to be a representative of, even though they aren’t signed with a label or aren’t old enough to be eligible for the signing of a contract. This is a win-win for me, because I have the ability to invest in these artists, and be confident that they have the talent. This is currently very effective. This has two benefits: I’m able release songs from those artists that I trust and help them succeed.

What can we learn

Outlast Records is committed in helping artists to reach their potential to the fullest extent. My experience booking tour tickets have given me an opportunity to help artists on Outlast’s roster to receive the recognition they deserve. Outlast includes some of the most promising musicians of the moment that I think is an immense honour.