How to Choose the Right Aesthetic for Your Brand or Business
Aesthetics
There are a variety of aesthetics. Examples include the femboy look that focuses on femininity and feminine clothing and makeup, and the cottagecore style, which is a mix of shabby chic and rustic. Hygge is an Norwegian word that means comfort and appreciation, is a focus on taking care of yourself. Another aesthetic type that blends sexuality and nerdiness is called the e-girl.
Streetwear is an excellent choice for people who like an informal style. The streetwear style originates from skater culture. But, it incorporates elements of Japanese as well as punk and rock culture. The grunge style is in existence for a while and is a symbol of individuality and independence. It can be paired with normcore, vintage and other fashions. A lot of women and men like this style.